Search Engine Optimization (SEO) is a process that increases search volume and type of traffic by utilizing essential techniques to improve a site’s overall ranking. This process results in improved organic (unpaid) listing on major search engines for certain keywords. SEO is preffered over Search Engine Marketing (SEM) which involves paid ad placement on major search engines to drive traffic.

For your website to be successful, people and search engines must know it exists. Using SEO, the following improvements are possible for your site:

• Examining how search engines work and what keywords searchers use to find your site
• Changing your site’s content and structure to increase its visibility
• Auditing your site for barriers that could prevent search engines from indexing it correctly
• Acquiring links from credible websites, typically directory sites